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H2H Marketing [[electronic resource] ] : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
| H2H Marketing [[electronic resource] ] : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
| Autore | Kotler Philip |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (222 pages) |
| Disciplina | 658.84 |
| Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe HaasMaximilian |
| Collana | Springer Business Cases |
| Soggetto topico |
Marketing
Economics—Psychological aspects Psychology, Industrial Behavioral Economics Organizational Psychology |
| ISBN | 3-031-22393-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. . |
| Record Nr. | UNINA-9910735781003321 |
Kotler Philip
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
| H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| Autore | Kotler Philip |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XXVII, 267 p. 70 illus., 69 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Psychology, Industrial Information technology |
| ISBN | 3-030-59531-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World. |
| Record Nr. | UNINA-9910484540203321 |
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Kotler Philip
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| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-To-Human Marketing Effectively
| An Instructor's Manual to H2H Marketing Case Studies : Teach Human-To-Human Marketing Effectively |
| Autore | Kotler Philip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2024 |
| Descrizione fisica | 1 online resource (197 pages) |
| Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe SulajKejsi |
| Collana | Springer Business Cases Series |
| ISBN | 3-031-49005-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Foreword -- Preface -- Primary Reading -- Further Reading -- Contents -- About the Authors -- List of Abbreviations -- List of Figures -- 1: The New Paradigm: H2H Marketing -- 1.1 Teaching Note Case Study: Whole Foods Market-Combining Multiple Elements of H2H Marketing -- 1.2 Teaching Note Case Study: Design Thinking at the Good Kitchen -- References -- Further Reading -- 2: H2H Mindset: The Basis -- 2.1 Teaching Note Case Study: H2H Mindset at Elobau -- References -- Further Reading -- 3: H2H Management: Putting Trust and Brand in Focus -- 3.1 Teaching Note Case Study: The Liva Brand Success Story -- References -- Further Reading -- 4: Rethinking Operative Marketing: The H2H Process -- 4.1 Teaching Note Case Study: The Operative Marketing Process at Siemens -- 4.2 Teaching Note Case Study: Medtronic and the Transformation of the Customer Experience -- References -- Further Reading -- 5: Finding Meaning in a Troubled World -- 5.1 Teaching Note Case Study: Patagonia: A Human-Centered Approach to Marketing -- Image Links -- References -- Further Reading -- Index. |
| Record Nr. | UNINA-9910835062703321 |
| Kotler Philip | ||
| Cham : , : Springer International Publishing AG, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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